Work With Search Engines – Not Against Them – Mutual Assistance Makes Sure We All Profit
You’d be excused for thinking that there is a real clash among Website Owners and Search Engine placement service Providers on the one hand, and the giant Search Engines on the other. Plenty of people seem to spend inordinate amounts of time and effort planning schemes to trick the search engine into placing them onto the top of the list. This of course leads the Search Engines to invent more and more complicated algorithms in order to separate out and contest these efforts.
However, in reality, you have to put yourself in the shoes of the other person. You have to recognise their interests, requirements and threats, and come up with ways that actually help the other side to improve their lot by helping you. By applying this thinking to Improving Search Engine ranking, I’ve got all my websites onto page one of the leading search engines.
Instead of trying to fool the search engines and their clients (the Searchers, your potential customer), try to give them respect, make it straightforward for them to do their jobs, and show them you’re helping them. Accept the fact that people looking for “Blue Shoes” don’t want to look at the “red shoes” that you sell.
To assist the Searchers to discover you, you first have to help the Search Engines to do their job. Search Engines are in a very competitive and unforgiving market. Their product is to take a searcher to a collection of sites offering exactly what he’s looking for. If you succeed in accidentally or purposefully fooling a search engine into sending you the wrong visitors, everybody, including you, loses.
The Searcher has had his effort wasted, the Search Engine has had its character damaged & perhaps even lost a customer. You have aggravated both of them, so you are unlikely to sell anything to that Searcher in future. On top of that,the search Engine will most likely downgrade the trust factor for your website, so that in future, even when it appears you have just what a searcher is looking for, the search Engine is likely to give priority others who haven’t tried to fool it.
Decide your keywords very cautiously, use them for your website & web page names, include them in your on page content. Steer clear of vagueness, especially in Keywords, Titles and Web & page Names. Get corroboration in the form of links from other websites that are in the same or associated industries.
Remember that Searchers on Search Engines are very unwilling to Search, so target your efforts at attracting those who are really looking for precicely what you offer, and focus your efforts on being at the top of that list. The majority of searchers do not even scroll down the first page & over 90% never make it to page 2.
If you use a Search Engine placement service, ensure they are ethical, and remember that whilst no-one can guarantee to get you on a Search engine’s front page, only a front page is worth paying for, so look for a Search Engine placement service that offers Guaranteed Top 10 Search Engine ranking or your money back.
